How to Turn the “Retail Apocalypse” into Unlimited Cash

Credit Suisse recently released a report stating that over 8,600 brick and mortar stores could close their doors by the end of this year. That’s 2,437 more closures than in 2008 – at the onset of the Great Recession.

So it’s not surprising to hear so many of the pundits telling investors to dump their retail stocks.

What is surprising – and disturbing – is that they’re not telling you about profits you could make in the short term.

In fact, there’s an easy, low-risk way to play even the worst of the retail stores …

And this strategy could give you unlimited cash.

It’s Not Too Late to Turn a Profit on Brick and Mortar Stores

A few months ago, we talked about the sad state of affairs for retailers, and I showed you a probably all-too-familiar picture of the local Macy’s store my wife and I passed through:


Now I wasn’t excited then about retailers as an investment opportunity, and I’m even less inclined to consider them viable entities now. As you well know, anchor stores like Macy’s are the defining characteristics of malls and are vital in in pulling in the bulk of customers. These stores provide what I call the sideline stores with foot traffic they wouldn’t otherwise get.

An example of a sideline store is Bebe Stores, Inc. (BEBE). Bebe used to be one of the top brand-name clothing stores out there and made a billionaire out of founder Manny Mashouf back in 2006. But now, every single store will be closing this year – and soon. In fact, I asked a store manager when I was in the mall when they’ll be officially shutting down. And the answer was, “a week or two after the last truck is loaded up and leaves.”

Another one is Radio Shack, which already filed for Chapter 11 bankruptcy in 2015 and then again in March this year, with plans to close 365 stores by the end of the year.

So when you look at the fact that the big anchor stores like Macy’s, Inc. (M), Sears Holdings Corporation (SHLD), and Kohl’s Corporation (KSS), are shutting their doors, it may seem as though the smartest thing you can do for your portfolio is to walk away. Just look at their stocks…

Macy’s, Inc. (M)


Sears Holdings Corporation (SHLD)


Kohl’s Corporation (KSS)



But that’s not quite true…

Here’s How You Make Triple-Digit Gains Over and Over Again on the Worst-Performing Stocks


There are two specific ways you can use options to capture profits on retail stocks over and over again – no matter how bad the crisis gets:

  1. Long Puts

This is when you buy a put option on a stock instead of buying the stock outright – like renting the stock instead of owning it. When you buy a put, you are taking a bearish position on the stock, meaning you’re expecting the stock price to fall.

Puts are among the easiest of options to trade are a low-cost, low-risk way to play poor performers, like retail stocks. The most money you can lose on a put trade is the amount you paid to get in. But there’s absolutely no limit to money you can make on the trade. In fact, I recommended a series of put trades last year to members of my premium service, Weekly Cash Clock, which delivered a total of 256% gains -in an average of just three days. Click here to see exactly how it was done.

  1. Bear Put Spreads (or what I like to call Red Loophole Trades)

This is when you buy a put option at a higher strike price while selling another put option at a lower strike price (but with the same expirations) at the same time, on the same order ticket. In this case, you’re also expecting the stock to fall in price but are even further lowering your cost by opening a spread instead of simply buying puts.

With a Loophole trade, you’re capping both your risk and your profit potential, but you’re increasing the probability of your trade winning. Last year, for example, my premium members had the opportunity to capture over 100% total gains using this strategy – in an average of only two days. You can see how it was done by clicking here.

So while the “retail apocalypse” may not be a worthy long-term investment for your hard-earned dollars, it could provide you with endless moneymaking opportunities – so long as you know which strategies to use.

To your continued success…

Tom Gentile

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