The Unprecedented Money-Making Potential of This New Technical Pattern

While everyone’s been talking about the Dow’s third major milestone this year – breaking the 24,000 mark – I’m focusing on something else…

You see, there’s a new technical pattern forming in a couple of department store stocks. And if you catch it at the right time, you can make a lot of money.

But timing is everything because this pattern is a tricky one…

So make sure your kids aren’t looking over your shoulder as you read – especially if you’re the squeamish type  – because I’m about to show you a new technical pattern with a not-so-happy name.

Let’s examine the profit potential of this macabre-sounding pattern that may be taking place on a couple of department store stocks…

The Dead Cat Bounce

The pattern gets its name from an old saying amongst traders that “even a dead cat will bounce if dropped from a high enough level.”

And the same for goes for stocks. Well, it goes for stocks when you’re interested in a short-term recovery-type trade, which is great for a quick profit.

A Dead Cat Bounce (DCB) is the type of pattern that usually forms after a sustained drop in share price, let’s say six months to a year (at which point, the stock may become a turnaround candidate with the potential to be a nice performer over the long haul). But that’s just the potential…

The stock being observed is still one that had a significant drop in share price over a long period of time.

These stocks are generally trading at or near a year’s low in price, so to expect it to just bounce back to previous all-time highs or start making new highs is actually not that realistic.

The term “bounce” in the name of the strategy signifies to me this will be a somewhat sharp or quick upward move. After it soars again, it’s not uncommon for it to fall back to Earth. In fact, it’s generally likely.

It may bounce a few times at this low and start hammering a lengthier bottoming-type technical setup, like a double- or triple-bottom, a rounding bottom, or a cup-and-handle pattern.

But it first has to bounce, and the Dead Cat Bounce is the first pattern to watch for when stocks are at significant lows. We use it to profit from the short-term recovery of a falling stock.

A Look at Macy’s

The “E” I circled indicates Macy’s, Inc’s (M) most recent earnings report.

M’s stock dropped after all the previous earnings reports on the chart. Yet the stock recently bounced after its 52-week low. The previous post-earnings downward trend makes it hard to know if the latest report factored into the bounce.

Here’s what my tools show as the percentage move of the stock after the last few earnings reports:

The most recent percentage move is on the left. It was better than the two preceding earnings reports. In the same chart, you can also see how the stock moved over the last three earnings reports.

Macy’s latest earnings report also came in better than expected at $0.23 per share versus estimates of $0.19 per share. And, revenue met expectations at $5.3 billion.

The report from the earnings website also stated Macy’s expects fiscal year earnings between $2.91 and $3.16 per share, excluding items compared to the company’s previous guidance between $2.90 and $3.15 per share.

Based upon the action in the share price, we see that investors considered it favorable news. Even Jim Cramer on CNBC called M a buy at the time.

The Cause for Concern with This Pattern

Most of the time, we only notice the Dead Cat Bounce after it has already happened…

Around earnings reports, I encourage you to watch the price action for a stock at a 52-week low or near lows over a six-month period. I am not talking about looking for a straddle or strangle, but looking for a straight, long, call option trade.

What I look for, if I’ve missed the bounce (which has happened to everyone) is a retest of the price from which the stock bounced.

I look for that price to hold as a support. Since it bounced from that price once, I look for it to do so again as it will have formed a double-bottom support.

Macy’s has not retraced off its DCB just yet. Time will tell if it does at all.

What I would wait for is the stock to retrace and NOT chase it. When it does, then anticipate the stock to bounce again. The time frame for an option’s expiration is at least a month or so out, but not much further than that.

One thing you can do when projecting the price target of a bounce is placing Fibonacci Retracement Lines on the chart. Consider closing part or all of your positions at these retracement levels.

If you want, consider taking half profits if you get a double, then moving your stop up to break even and trail the rest to another double or higher.

The above chart shows Macy’s stock price with Fibonacci Retracement levels. The 38.2% retracement level would put the stock at $24.52.

An entry on the stock or buying an option right now, to me, is not a favorable reward-to-risk situation. The stock is a bit above the mid-point of the price move higher to that 38.2% Fib level. That stock is also above the support where the DCB happened. Buying now provides a less-than 1:1 reward-to-risk ratio-too risky.

My stance is to wait for a retracement to the DCB support level and watch price action to see if I can gauge whether the stock will bounce again.

Another Department Store’s Dead Cat Bounce

Sears Holdings Corporation (SHLD) may also have experienced a Dead Cat Bounce.

Let’s take a look at my chart…

SHLD is currently at a four-month low. I chose four months so that we can see what I believe is a DCB.

It bounced and has retraced to that level where it bounced from. This is price action that is bullish enough for me to see a bullish option candidate.

If you want to look into a long call a month or so out, that is up to you. The only thing that holds me back from showing you an option trade idea is that the price is just too low to participate in right now.

Some of you have probably paid more for an option contract than it would cost you to buy at least 100 shares of SHLD.

If there is any bullish action on your part, I ask that you please establish a technical price support. For instance, you could choose to close below the support price level shown by the green line in the chart above.

To your continued success,

Tom Gentile

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