I want you to think of Christmastime.
I know, I know – it’s the dead heat of summer. But bear with me. I promise there’s a point here.
When I think of the holidays, a lot of images come to mind…
Mariah Carey on the radio, my wife’s signature stuffing roasting in the oven, the crisp smell of a Douglas Fir…
Oh, and shopping – lots of it.
Last year, 151 million people shopped during the period from Black Friday to Cyber Monday. Many Americans even rely on this time for their entire lot of holiday gifts and supplies.
Now, what does this have to do with the present?
Well, there’s a new day of deals on the horizon, and they are just as irresistible as Black Friday’s.
And it’s all happening next month.
“Summer’s Black Friday” is completely changing the seasonal retail game, just like Black Friday transformed holiday shopping.