Use This Retail Chain to Make Your Holiday Season a Major Moneymaker

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We’ve talked before about the transformation the retail sector has undergone in recent years…

Consumers are bypassing traditional retailers, going straight to their favorite brands for products. They’re buying products online from the comfort of their own home, waiting sometimes just a few hours to see purchases arrive on their front stoop.

And brick-and-mortar stores are feeling the heat.

In the coming months, over 100 Sears and Kmart stores will close. Popular teen clothing store Forever 21 just filed for bankruptcy. In Bed Bath & Beyond Inc.’s (NASDAQ: BBBY) most recent earnings call, it announced the closure of 20 more stores – adding to its already long list of 40.

But there is one retailer that refuses to be forgotten. And the department store chain is making big changes that have the potential to turn the upcoming holiday season into a major moneymaker.

You don’t want to let this potential cash cow pass you by.

How Kohl’s Is Winning the “Retail Revolution”

At the moment, Kohl’s Corporation (NYSE: KSS) stock doesn’t paint a pretty picture.

In its latest earnings report, sales were worse than analysts expected, falling 2.9%. Shares are down 23% so far this year, and the company’s market cap is dropping.

But KSS isn’t giving up. According to CEO Michelle Gass:

“Stores remain critical to our success and we continue to invest to elevate the overall experience. A big part of how customers are experiencing a modernized Kohl’s is through the introduction of new brands and merchandising concepts, and we’ll continue to drive that forward.”

And that’s exactly what the department store is doing ahead of the holiday season.

In 50 of their approximate 1,100 stores, KSS is opening a space called “Curated by Kohl’s.” It will feature six different brands that will rotate in and out over the course of the holidays. The store is also setting up an “Outfit Bar,” where a mannequin in a fully-dressed outfit will help drive younger shoppers to purchase an entire set. And they’re launching a ton of new brands in-house alongside some big names…

Among them is a new home goods brand called “Scott Living,” created with HGTV’s well-known “Property Brothers.” Another is “Koolaburra,” the product of a brand partnership with footwear company Ugg, selling Sherpa blankets and pillows. One of the most highly-anticipated brands is “Ellen DeGeneres Pets Collection,” which is – you guessed it – a collection of pet accessories created alongside the popular television host.

Brands like these are just the start. KSS is also expanding its square footage dedicated to both athletic apparel and cosmetics. Really, the list of the retailer’s impending updates goes on and on. And analysts are taking notice.

According to investment bank Cowen & Co. analyst Oliver Chen:

“We are encouraged by Kohl’s prudent strategies to win over a younger generation of shoppers by focusing on providing newness through products, partnerships and experiences.”

This all comes at an opportune time for the retail chain, as foot traffic has increased through its stores in recent months thanks to a partnership with Amazon Inc. (NASDAQ: AMZN). In July, KSS began accepting returns for the online retail giant. They pack up and ship the products back to AMZN, free of charge for consumers.

Some might think partnering with a main competitor could spell trouble – but it’s done great things for KSS. According to Glass, 80% of customers who come to Kohl’s to return an Amazon package end up then shopping at the store. It’s a win-win situation, and it gives KSS’s newest advancements a whole new audience.

And now, it’s time for you to win. With a call option on KSS stock, you could score big before the holidays even hit.

Really, that’s the reason we trade options. They produce big money, and fast. Take Crown Castle International Corp. (NYSE: CCI), for example. On Thursday, July 25, shares were trading around $129.20 – and the stock was poised to rise.

So, my readers bought a call option for just $1.85, or $185 for control over 100 shares. Then, just four days later, on July 29, shares had risen to $131.24. If you had bought the stock outright, you wouldn’t have even made a measly 2% on the 2-point gain.

My readers, however, sold their call option for $3.70, capturing a 100% gain in just four days. And that’s just one example of the true power of options.

Good trading,

Tom Gentile
America’s #1 Pattern Trader

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