Summer officially came to a close on Monday, September 23. Around the country, moms put pool bags back in the basement, beach umbrellas were tucked away in the attic, and bathing suits were buried in dresser drawers.
But one thing people refuse to bid farewell to is the “drink of the summer” – spiked seltzer.
What started as a millennial-favorite has now completely taken over the alcohol industry, surpassing beer, wine, and liquor sales all over the country.
The bubbly drinks have skyrocketed into a major moneymaker, and they aren’t slowing down any time soon.
If you cash in on the drink’s meteoric rise now, then all you have to do is sit back and relax (maybe while sipping on your own spiked seltzer flavor of choice) while you watch your bank account rack up the gains.
But there’s only one way to do it…
How to Turn Truly Hard Seltzer into Your Wallet’s Top Supplier
On the surface, hard seltzer is a low-calorie, low-sugar, low-alcohol content beverage in a can. But it’s also the drink of choice for a wide variety of people, be it beer drinkers looking for a change, liquor fans who want a lighter option, or health-conscious folks seeking out a “better-for-you” choice.
Because of its versatility, the drink’s popularity has taken a serious leap. Lara Crystal, CEO of alcohol delivery service Minibar Delivery, put it well, saying:
“Hard seltzer is at the intersection of consumer trends right now. We’ve observed increasing demand for lower-alcohol products and healthier, natural options, along with a surge in ready-to-drink beverages. [The past] summer has seen them explode in popularity, as they appeal to drinkers that previously would have considered beer, wine, or liquor.”
Now, I could quote people working in the alcohol industry all day long. But I’m a numbers guy – and really, that’s where the proof lies.
So far this year, spiked seltzer’s market share has tripled, gaining a whopping 200%. By 2021, analysts see it becoming a $2.5 billion industry. Some companies even experienced worldwide shortages of their spiked seltzer products due to the overwhelming popularity.
Right now, White Claw is the number one seltzer brand, taking up half of market share in sales. But the company is privately-owned… so how do you cash in?
The answer lies in the category’s second most popular brand, Truly.
Truly Hard Seltzer comes in 13 different berry, citrus, and tropical fruit flavors, from lime to blueberry-acai. Together with White Claw, the two brands command 85% of the hard seltzer group, even with new competitors constantly hitting the scene.
Truly is owned by Boston Beer Company Inc. (NYSE: SAM), the same owner that brews Sam Adams, Angry Orchard Hard Cider, and Twisted Tea. And the hard seltzer makes up over one-third of the company’s retail sales.
Beer sales are crashing – but SAM shares are still up almost 50% year-to-date. That’s more than double the S&P 500’s 19% return, and it’s all thanks to Truly.
On Monday, Global Investment and Advisory firm, Guggenheim, took special note of Truly’s success, raising its price target on SAM by $13 and anticipating a 200% rise in sales over the next two years. SAM shares immediately jumped another 4% after the rating boost – but it’s not too late to get in now.
You could buy shares of SAM – but at almost $350 a pop, that’s a hefty price to pay. For 100 shares, you’d be forking over $35,000.
If you want control over those same 100 shares for just a fraction of the price, then you could use a special strategy I like to call a Loophole Trade. By buying one call option and selling another with the same expiration, but different strike price, you can cut your risk without sacrificing your profit potential.
Note: You can learn more about Loophole Trades – including how to use them to potentially triple your money in just one month – by clicking here.
To see how the Loophole Trade works in action, check out what my readers did with Amazon.com Inc. (NASDAQ: AMZN)…
AMZN is one of the most expensive stocks on the market. On August 28, 2019, shares were trading around $1,755 – that’s $175,500 for 100 shares. By using a Loophole Trade, however, my readers were able to spend just $4.03, or $403 for control over 100 shares.
Then, on September 12, 2019, the stock had risen to trade around $1,838. And my readers sold their Loophole Trade for $8.67.
That’s a 115.14% gain in just 15 days, and my readers spent under $500 to get there!
With a Loophole Trade on SAM, you could cash in big on the spiked seltzer craze before the weather even turns cold. This strategy is one of the cheapest and most lucrative ways to score a profit – and you could do it in 30 days or less.
Now, it’s time to jump into our new series of letters from readers just like you..
From the Mailbag…
Reader: Hi Tom, longtime reader here. I’ve been following your work for a few years now… but I still can’t seem to wrap my head around how to use covered calls. Can you help me?
Tom: You’re not alone. Covered calls are one of those strategies that take a good amount of knowledge – and confidence – to execute. That’s why I like to go over these in great detail in my Masterclass videos. That way, I can really show you how to do them by giving you a chance to mimic the trades alongside me. I’d suggest you make sure you’re on the list to receive my next one by learning how to get on my Masterclass list here.
Reader: My wife wants me to get in on this pot stock trend… what are your thoughts on that, Tom? Should I do it? And if so, where do I even start?!
Tom: Let me start off by saying that, like any industry, all pot stocks are not created equal. There are so many different directions you could go in… suppliers, distributers, growers…. The list goes on and on. Because of that, I’ve seen a lot of everyday investors get scared off and avoid cannabis investing all together – and I don’t want that to happen to you (or any of my readers.) I recently sat down with John Burke to talk in depth about the cannabis industry. You can view my interview here to see my thoughts – including the only kind of cannabis trades I’m looking at right now.
Reader: Tom, what inspired you to do what you’re doing? I know you’ve got to be a multimillionaire by now… why spend your time writing to us?
Tom: Look – money is great. Money allows me to live the lifestyle I’ve always dreamed of. But there’s something to be said for dedicating your life’s work to something more. And that’s what I’m trying to do here. I want to help as many people as I possibly can become financially satisfied so they can spend more time doing what they want to do with their lives.
That’s it for me today, folks! Make sure you’re writing in to my team with your questions and comments and you may be featured in our next issue! Enjoy your Friday.
Tom Gentile
